DOO and Zain Bahrain sign MoU To Explore AI Collaboration in Customer Experience

TDT | Manama

Email: mail@newsofbahrain.com

DOO and Zain Bahrain have signed a Memorandum of Understanding (MoU) to formally explore potential areas of collaboration in the field of AI Powered customer experience.

The MoU establish - es a structured framework through which Zain Bahrain can assess and evaluate DOO’s AI capabilities for potential alignment with its customer experience operations. This includes the exploration of advanced automation, multilingual support, intelligent engagement tools, and opportunities to enhance internal CX processes.

This MoU marks the beginning of a collaborative exploration phase aimed at understanding how AI powered innovation could contribute to Zain Bahrain’s CX objectives, while ensuring any future steps are guided by clear evaluation, mutual benefit, and strategic alignment.

DOO and Zain Bahrain look forward to working together throughout this assessment period to identify meaningful opportunities that enhance customer experience in the Kingdom of Bahrain.