Streaming services battle for Arab audiences

Streaming services in the Middle East are competing for Arab audiences with US giant Netflix set to release its first Arabic production in June, chasing a slice of a potentially lucrative market.

Streaming platforms Starz Play and Wavo have emerged in recent years as local competitors to Netflix, while giant Saudi-owned TV powerhouse MBC Group announced plans for original productions as well as the acquisition of international content to boost its streaming services Shahid and Shahid Plus.

These platforms are locked in a battle to attract millions of Arab viewers throughout the year, with a special focus during the Muslim fasting month of Ramadan, the premier entertainment season in a region where traditional television still dominates. Viewing spikes during the month as families traditionally settle down with soap operas after breaking their fast at sunset with the iftar meal, or during the Suhoor, the pre-dawn meal.