Media readiness for BIAS discussed

Manama

Bahrain International Airshow (BIAS)’s important role in boosting the Kingdom’s status as a pioneering regional and international hub in the exhibition and conference industry has been emphasised.

This came during a work meeting which convened yesterday between the National Communication Centre (NCC) and a team from the Ministry of Transportation and telecommunication to discuss implementation of the media plan for the air show which will be held under the patronage of His Majesty King Hamad bin Isa Al Khalifa in November.

NCC Chief Executive Ahmed Mohammed Al Mannai underscored the centre’s keenness to support BIAS, being a landmark event in the international exhibition and conference industry.

He stressed that a comprehensive communication plan is being mapped out by NCC to project the event in the way it deserves given its regional and international importance.

For his part, BIAS Director at the Transportation and Telecommunication Ministry Yusef Mahmood praised the NCC’s efforts in supporting the previous edition of the exhibition, pointing out the close follow-up of Personal Representative of His Majesty the King and Chairman of BIAS High Organising Committee His Highness Shaikh Abdullah bin Hamad Al Khalifa.

He also lauded the efforts of Transportation and Telecommunication Minister Kamal Ahmed and the organising team to consolidate the Kingdom’s status on the international air shows map.