Alshaya Group launches Aura loyalty programme in Bahrain

TDT | Manama

The Daily Tribune – www.newsofbahrain.com

Alshaya Group, one of the world’s leading international franchise operators, will launch Aura, its brand-new loyalty programme in Bahrain, this Thursday.

The move comes on the heels of triumphant introduction of the programme in Qatar, Kuwait, UAE and Saudi Arabia, where the members, according to the Group, has crossed 1.5 million.

In Bahrain, the official inauguration will occur at 12:30 pm at the Cheesecake Factory in The Avenues.

According to the group, this initiative enables customers to redeem points and access various benefits across a diverse range of brands, with points accrual possible through both in-store and online transactions.