HARLEY-DAVIDSON LAUNCHES STREET 750 DARK CUSTOM

Harley-Davidson is continuing its monumental ride by launching a new Dark Custom motorcycle designed for young urban riders around the world.

The new motorcycle was launched for a special Media viewing on March 26 by the Harley-Davidson Bahrain dealership at the Al-Areen Wildlife Park with a grand unveiling ceremony. The model was unveiled to the public on March 28 at the Bahrain Dealership with an attendance of over 400 motorcycle connoisseurs enthusiastically waiting to see the new addition to the Dark Custom family.

The public launch brought together Harley-Davidson fans and their families for an evening of food, drinks, live music, Jumpstart Rider Experience, and a kid’s corner.
The Harley-Davidson Street 750 motorcycle – the first all-new platform from the company in 14 years – is built for urban environments with all-new liquid-cooled Revolution X powertrain, nimble agility and the sound and look that lets everyone know it is a genuine Harley-Davidson.
The bike is aimed at attracting young riders in Bahrain who are looking to enter the world of Harley-Davidson.

“We hope this motorcycle joins our Dark Custom lineup would help make us the number-one selling brand to young adults for the coming years” said Najeeb Abdallah, Operations Manager, Harley-Davidson Bahrain and KSA.
The new Street 750 was designed with thousands of hours of input from young adults in cities around the world.

This input guided both the attitude and capabilities of this motorcycle. It is proof that being customer-led continues to be a core driver of the product development process.