VIVA wins top award for Best Comedy Advert

Manama : VIVA Bahrain has won the region’s prestigious ‘Pioneer Marketers Award’ for Best Comedy Advert, at the fifth Saudi Marketing Conference held in Riyadh.

The award-winning campaign –led by Memac Ogilvy Bahrain – had featured VIVA’s fastest 4G network with a comical twist. Screened in Bahrain’s cinemas, it reached more than one million viewers.

VIVA Bahrain’s CEO, Ulaiyan Al Wetaid, said, “Innovation runs through everything we do. It’s a core differentiator at VIVA Bahrain, woven into the fabric of our products and services, how we communicate, everything we do, and which in turn translates into a differentiated customer experience.”

Ghassan Boujacli, the Managing Director of Memac Ogilvy Bahrain, further added, “As an agency, we believe in delivering effective communications, with a flair of creativity – and this is only possible when a Client and Agency share the same level of understanding for creative communications, which is very much the case with VIVA.”

The award, created as an independent professional accolade, focuses on the impact of advertising on daily lives. It aims to stimulate healthy competition across the region, and identify those who amplify their message, foster engagement and practice creative communications.