Burger King pulls WC ad

Burger King has apologised for an online ad offering burgers to Russian women who get impregnated by football players during the World Cup the country is hosting until July 15. The promotion on the global fast food chain’s account on VK -- a local rival of Facebook -- suggested Russia could benefit from some good “football genes”. “As part of its social responsibility (campaign), Burger King is offering a reward to women who get impregnated by football stars,” said Burger King. “Every woman will get three million rubles (around $45,000) and a lifetime’s supply of Whopper burgers. Women who manage to get the best football genes will ensure Russia’s success in future generations.” The post ended with a call: “Go ahead! We believe in you!” Burger King removed the ad and tried to make amends after a furore erupted on social media and in international media. “We apologise for our statement. It turned out to be too offensive,” Burger King said.