Entrepreneurs aim to boost quality of life

Seventeen startup businesses, the development of which was supported by Saudi investment company Wadi Makkah’s Nomo incubator, were introduced to the public this week during a showcase titled Rabi’ Al-Wadi (The Valley’s Spring). Each startup organized various activities during the event, which took place on Jan. 9 and 10, reflecting the services they offer, many of which are aimed at families and improving social responsibility.

These included workshops, competitions, consultations, lectures and bazaars. One of the workshops, titled “Be Your Own Beauty Consultant,” offered women between the ages of 18 and 50 advice on choosing the right outfit to achieve the perfect look and introduced them to techniques for successful shopping and closet arrangement. “The Little Robot” workshop, meanwhile, introduced children between the ages of 5 and 14 to robotics.

They were shown how to assemble a robot and then given the chance to compete in a robot building contest. Other activities included support and advice sessions for mothers about raising children, and an introduction to the mechanisms and benefits of the “Economy of Communion,” an international initiative that aims to tackle social problems by creating businesses designed to become integral parts of their communities.